2011-06-20

Transformers 3 Kids Meal Toys @ Burger King - July 2011



Finally!! I've been waiting so long to share this promotion! Break out your 3D glasses because a while ago I had set up my 3D rig-out and took some photos of the toy collection. As an added bonus, I have also attatched two of my original sketches of Optimus and BumbleBee for this program that I had drafted up with the team when we first came up with the idea.

Last year I had the privilege of conceptualizing and designing the kids meal toys for Burger Kings Transformers 3 Kids promotion with my team. We came up with a program that is not only collectible, but also transforms and has a feature that speaks to each of the character respectively. We have called this program the Transformers 3 Dark of the Moon Flip Out collection.



With Transformers 3 Dark of the Moon, The Autobots learn of a Cybertronian spacecraft hidden on the Moon, and race against the Decepticons to reach it and to learn its secrets. This movie is going to be incredible.



There are 8 toys in all (four Autobots & four Decepticons) with an Autobot and Decepticon sharing a like feature. At first it looks like a collectible robot mask. You can open up the front of the mask and flip out the body. Optimus Prime and Megatron have sound chips in them, Soundwave and Ratchet Glow in the Dark and Shockwave and Iron Hide project their logos. The coolest toys in the collection though are BumbleBee and Starscream. The function is activated by a push button on the back side. Once the button is pressed, both halves of the robots helmet open up and reveal the body on its own. It's very impressive in person. Enjoy!

1 comment:

Tobias Deml said...

whoa, supercool! :D